Our products are made from cotton, polyester and polyethylene and these materials, combined with packaging, represent Fossflakes’ biggest sustainability impact.

Finding ways to reduce the environmental footprint of our products while retaining their durability, warmth and comfort is at the heart of our sustainability efforts.

Focus areas

• Reduce the impact of our products by exploring different solutions from new materials to new business models
• Finding solutions for product ‘end-of-life’ management – first and foremost by exploring options with our largest retail customers
• Rethink our packaging solutions to reduce packaging materials and allow for a wider customer choice regarding packaging

Goals for 2024

• Strong offering of new products based on more sustainable raw materials without losing the product’s key attributes
• Creating the lowest carbon footprint products in our category of the market – documented
• Offering clever and flexible packaging solutions – fossil free

Progress in 2023

• Stopped buying conventional cotton and switched entirely to Better CottonTM, whose farmers are trained to use less water, synthetic pesticides and fertiliser 
• Calculated the full environmental impact of our pillows, as a baseline for further improvements 
   

For more about our actions and progress on this topic, download our 2023 sustainability report. 

Fossflakes Sustainability Report 2023

Next: Low impact operations